Turn Destination Marketing
Into Booked Business
Where Places, Partners and Planners Connect
The DMO Program is a one-day experience that connects destinations, hoteliers, and event planners through strategic education - giving planners a compelling reason to visit while empowering your partner community to win more business.
What Makes the DMO Program Different?
Hosted by Lynn Edwards
The DMO Program is a high-impact, 5-hour experience that solves the modern DMO's biggest challenge: getting planners to engage with your destination in a meaningful way.
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By blending education, networking, and strategic showcasing, this program creates value for everyone.
Train your hotel community to sell smarter, pitch better, and win more business
Showcase your destination in a curated, relationship-driven environment
Give planners education they can't get anywhere else - making their attendance worthwhile
This is a business-building experience.
A Powerfully Crafted Format
Morning (2 Hours)
Hotelier & Supplier Training
Arm your local hospitality community with the latest:
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Sales techniques
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Proposal strategies
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Negotiation tactics
Your partners will learn how to position their properties confidently and secure repeat business.
Mid-Day (1 Hour)
DMO Showcase + Networking Lunch
Bring everyone together.
Planners, hoteliers, and suppliers connect face-to-face while you showcase your destination's competitive edge in a curated, meaningful way.
Afternoon (2 Hours)
Event Professional Education
Planners walk away with tangible tools they can't get from a standard site visit:
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Budgeting tactics
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Attendee engagement strategies
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Sponsor activation ideas
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Marketing frameworks that elevate their events
5 Hours - Mid-Week Recommended
What Industry Leaders Are Saying
"In just one day, we positioned our destination in front of decision-makers, empowered our hotel partners with training that immediately raised their game, and created an experience planners valued because of the education woven into it. It’s the rare program that benefits every stakeholder and produces results you can measure. Lynn’s expertise in bridging DMOs, hoteliers, and planners is unmatched – this is exactly the kind of innovation our industry needs."
John Cooper, Executive Director
Your Investment, Maximized
The DMO Program is designed to be self-sustaining through multiple revenue streams:
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Marketing budgets – Leverage existing destination marketing funds
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Paid registrations – Strategic ticket pricing recommendations provided
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Sponsorships – Guidance on ideal sponsor partnerships
Bonus: Our team provides you with a complete marketing playbook to help you promote your event and drive attendance from both your partner community and target planners.
Ready to Elevate Your Destination Marketing?
The DMO Program turns marketing spend into business booked - while creating lasting relationships that keep planners coming back.
Whether you're looking to re-engage your hotel community, attract new planners to your destination, or differentiate yourself in a crowded market, this program delivers measurable results.
Let's discuss how the DMO Program can work for your destination.